Training Outline

Understanding SEO

• SEO Benefits
• SEO Challenges
• The SEO Process
• SEO Alternatives

Search Engine Primer

• Google, Yahoo! , Bing
• Types of Search Engines and Web Directories
• Search Engine Anatomy
• Search Engine Rankings

Website Essentials

• Domain Name Options
• Hosting Options
• Custom Site Design or Third-Party Software
• Website Usability
• Website Accessibility

Keyword Research

• Keyword Strategy
• Keywords and Language
• Keyword Research Process

Content Development

• Topic Idea Generation
• Content Writing Ideas
• Keyword related content
• Meta Content

Internal Ranking Factors

• Analyzing SERPs
• On-Page Ranking Factors
• On-Site Ranking Factors

External Ranking Factors

• External Links
• Broken Outbound Links
• Article and Press Release Account Creation
• User Behavior Patterns
• Website Performance and Website Age

Web Stats Monitoring

• Web Server Logs and Formats
• Popular Web Stats Tools
• Using WebLog Expert
• Using AWStats
• Using Webalizer
• Tying Searches to Individual Web Pages
• Web Spider Patterns
• User Patterns

Webmaster Tools and Google Analytics

• Google Webmaster Tools
• Google Analytics
• Bing Webmaster Tools

SEO Tools

• Internet Business Promoter (IBP)
• WEBCEO
• SEO Power Suite

Robots Exclusion Protocol

• Understanding REP
• Creation of robots.txt
• Understanding the robots.txt Format

Sitemaps

• Understanding Sitemaps
• HTML Sitemaps
• XML Sitemaps

Social Networking Phenomenon

• Social Platforms and Communities
• Social Media Strategy
• Using Automation
• Google and Social Media Sites

Search Engine Marketing

• Google AdWords
• Google AdSense
• SEM and SEO Unison

Search Engine Spam

• Understanding Search Engine Spam

oDesk

• oDesk cover letter writing
• oDesk profile
• Attent oDesk test
• oDesk Tips to Get Hired

Introduction and Wordpress Installations

• Introduction to the Course
• What is WordPress?
• Your WordPress Server
• One Click Installations
• Navigating WordPress
• Using Real Content
• Under the Hood: Files & Databases
• Resources You will Need for the Course

Creating Wordpress Content

• Organizing Posts
• Creating a Post
• Inserting & Formatting Text
• Inserting Images, Audio and Video
• Managing Content

Wordpress Additional Types of Content

• Listing Links
• Adding Pages
• Moderating Comments

Controlling Wordpress Blog

• Users
• Tools
• Settings

Using WordPress as a Content Management System

• Creating a Static Page
• Uploading and Displaying Photos and Galleries
• Inserting Video Files into Your Blog Posts
• Inserting Audio Files into Your Blog Posts
• Keeping Media Files Organized
• Understanding Custom Fields
• Working with Custom Fields
• Creating Different Page Views Using WordPress Templates
• Creating a Template for Each Post Category
• Creating Custom Styles for Sticky, Category, and Tag Posts
• Optimizing Your WordPress Blog

Customizing Wordpress Appearance

• What is a Theme?
• Finding & Installing Themes
• Theme Settings
• Widgets
• Menus

Getting More Performance from WordPress

• Post Via Email
• Boost SEO Results (All-In-One SEO)
• Test Website Performance
• Speed Up Your Site (W3 Total Cache)
• Creating a Social Media Listening Hub
• Understanding Analytics

Exploring the Anatomy of a Theme

• Examining the Default Theme
• Finding and Installing WordPress Themes
• Understanding What to Avoid with Free Themes
• Exploring Premium Theme Options
• Exploring Template Tags, Values, and Parameters
• Creating New Widget Areas
• Examining the Main Index and The Loop
• Customizing Your Blog Posts with Template Tags

Customizing Wordpress Themes

• Changing Your Background Graphic
• Changing Your Header Graphic
• Personalizing Your Theme with CSS
• Understanding Basic HTML Techniques
• Changing Basic Elements for a Unique Look
• Understanding Parent and Child Themes
• Customizing Theme Style with Child Themes
• Modifying Theme Structure with Child Themes
• Preparing a Parent Theme

Digging into Advanced Theme Development

• Getting Started with Advanced Theming
• Adding New Template Files
• Adding Theme Support for Built-In Features
• Exploring Theme Options
• Understanding Theme Frameworks
• Discovering Popular Frameworks
• Common Framework Features
• Customizing Theme Frameworks

Using and Developing Plugins

• Introducing WordPress Plugins
• Evaluating Plugins before Installing
• Installing and Managing Plugins
• Configuring and Using Plugins
• Using Widgets
• Modifying Existing Plugin Code
• Creating Simple Plugins from Scratch
• Understanding Plugin Structure
• Creating Your First Plugin
• Fixing Problems
• Filtering Content
• Creating Shortcodes
• Adding Widgets
• Building a Settings Page

Setting Up Show with WordPress

• Overview of WP e-Commerce
• Configuring Your Store
• Adding Products

Maintaining Your Wordpress Website

• Comment Spam
• Backups
• Security & Updates

What is affiliate marketing?

How affiliate marketing work?

Do you need Business/ Business name for affiliate marketing?

Why do I need a website for affiliate marketing?

Finding proper affiliate program for you.

How long does it take to approved after aplay for affiliate marketing?

Some affiliate site

• Share A Sale
• Click Bank
• Commission Junction

High paying affiliate program

What is good Recurring affiliate payment?

Pay for sign up (have to prove/good traffic)

• Never blue
• Peer Fly

Becoming an authority

• Helpful
• Improving skill
• Solving problem
• Promoting vs. Giving
• Honesty
• MLM
• Publish content regularly
• Internet marketing is a Game
• Experience

Affiliate Enemies

Researching or brainstorming

• Long term vs short term
• Topics vs Niches
• SEO Keyword
• Google Traffic
• Uniqueness
• Affiliate program potential

Keyword research

• Google keyword planer

Topic with earning potential

• Related keyword
• Long Tail Pro
• Google Trends
• YouTube
• Affiliate program
• Your interest in the topic vs. competitor

Forum research

The Mood of Website Entertainment vs. Information

Creating your website

• Choosing domain name
• Choosing hosting
• Design your Site on budget
• Affiliate plug-in for Wordpress site
• Domain redirect instead of affiliate plug-in
.

Creating affiliate link

• Adding affiliate link to your site
• Amazon affiliate
  • Link & banner
  • Widgets
  • A store

SEO for affiliate marketing

• Popularity
• Back links
• Earning back link in Google ranked website
• Google is very smart
• Chase links – gone!
• On page criteria
• Title, Meta Tag, Keywords
• Google webmaster tools
• Security & Updates
• Google webmaster tools
• Bing webmaster tools
• Page rank checker
• Pinging website
• Link building

Alternative way SEO

• Email marketing
• Social media
• YouTube
• Generate Traffic without Google

Specific Affiliate Program Strategies

• Click Bank
• Amazon
• Spread Shirt
• Pod cast

Affiliate Marketing Strategies for Massive Online Earning

• Contextual Links vs. Banners
• The Product Page Trick
• Writing Reviews
• Finding Balance
• Pages vs. Posts Static vs. Dynamic Content
• Creating Comparison Charts
• Landing Page or Direct Linking
• Offering Free Guides

Sample Affiliate Site and Layout

Summarizing Key Points

Certificates will be awarded to participants at the end of training.

Resource Person

Md. Shafiul Alam

Tania Taharima Chowdhary